Your feed is your portfolio
Before-and-after photos and videos let potential clients see the work for themselves. For a transformation post, show the starting point, a little of the process and the final result. Shoot it on a phone and cut it to twenty seconds. Add captions before posting. Put one good transformation reel on the schedule before filling the week with quote graphics.
A weekly posting schedule
You don't need daily posts. Start with one transformation reel and two or three designed posts about results, the team or current offers. Add stories from the salon as the week unfolds. Posting current work each week shows new clients that the salon is active and gives them recent examples to look at before booking.
Rebooking reminders
Over time, a client who comes back every six weeks can be worth ten times as much as a one-off booking. Ask about rebooking at checkout. Then send a text or email at week four and a "we miss you" message at week ten. Once those reminders are set up, no one has to remember each follow-up. This follow-up gets skipped when everyone is busy with clients.
Local search basics for salons
People searching for "Balayage [your city]" or "hair salon near me" are looking for a salon nearby. Make sure the website loads quickly and lists your services and prices clearly. Then give clients an easy way to leave a review. Ask happy clients to add a photo when they leave a review.
How much time the work takes
Add up the filming, editing, captions, posting, replies and email, and it comes to six to ten hours a week. Those are hours you could spend with clients. With done-for-you marketing, our AI marketer Sunday makes the posts, captions and emails. Our human team cuts the reels, and you approve everything from your phone between clients. Plans start at $499/month; the $999 Growth plan adds the rebooking flows, review management and local SEO.
See a sample made for your salon
Book a free consultation — we'll bring a reel and a set of posts made for your salon, so you can judge the work before spending anything.