Social media management for small business.

What ships in a normal week

The same list goes out every week, busy month or not. Here is what’s on it.

• Two or three feed posts — carousels, photos, before-and-afters — designed in your brand colours and fonts. Ten a month.
• Five short vertical reels a month, cut by hand from footage you already have
• Captions written in your voice, with the hashtags that match your city and your service
• Replies to comments and DMs, drafted for you to send or edit
• Stories that point at whatever you want booked this week
• A monthly report: what went out, what people watched, what they clicked

That is the social half of Organic Growth: ten posts and five reels a month. The same line also ships five blog articles and one newsletter a month. First drafts come back in 1–2 business days, and asking for a change gets you the next version the same way.

How many posts a small business really needs

Less than the internet tells you, and more often than most owners manage alone.

Two or three feed posts a week keeps a local business account alive. Add a short video most weeks and you are ahead of almost every competitor in your neighbourhood. Daily posting is a job, not a plan, and it is the reason so many business accounts go quiet in March after a strong January.

The number that matters is the one you can hold for a year. An account that posts two or three times a week for twelve months beats an account that posts twelve times in one week and then nothing. Instagram and TikTok both reward accounts that show up on a rhythm, and so do customers: people check whether your last post was Tuesday or last August before they call.

If you sell something people decide on slowly — a clinic, a studio, a professional service — the mix matters more than the count. Two posts that answer a real question beat five that say we’re open. We go deeper on this in how often a business should post.

One filming day, four weeks of content

Batching is what makes weekly content survive a busy month. You are on camera once, not every Sunday night.

Weeks two, three and four are already made. That is the whole trick, and it is why the feed keeps moving through your busiest month.

Hire someone, contract someone, or hand it over

Four ways to get social media done, and what each one costs before anything is posted.

• Hire a social media manager. Posted salaries for a junior social media manager in a Canadian city run $45,000 to $60,000 a year, so about $3,750 to $5,000 a month before payroll taxes, benefits and software. You get one person’s full attention and same-day turnaround. You also get one person’s range: strong writers rarely edit video, and video editors rarely read analytics. Budget for the tools, and budget for the hours you spend managing them.
• Contract a freelancer. $500 to $1,500 a month for a few posts a week. This is the fastest way to start and it works when you find a good one. The risk is what happens on their busy week, or the month they take a full-time job: your feed goes quiet and you find out from a customer.
• Put an agency on retainer. $1,500 to $5,000 a month for a strategist, a designer and a writer sharing your account with several others. Scope is the thing to read closely. Video and ads push retainers up quickly, and at the small end an extra deliverable is a change order, not a favour.
• Do it yourself. Free, until you count the six to ten hours a month it takes to plan, shoot, write, design and post. Owners who enjoy it get the best results of anyone, because nobody knows the business better. Owners who don’t enjoy it post twice in January.
• Use a managed service like ours. Organic Growth is $1,000 CAD a month, and everything on this page is inside it. A human team sets the strategy, edits the video and talks to you; AI handles the volume behind them, and nothing goes out until you approve it. We work with businesses across Canada and the United States, from Toronto and British Columbia.

The longer comparison, with the trade-offs of each →

Questions owners ask before they hand it over