Content marketing services for small business.

A month of content for a five-person business

Small teams don’t need a campaign. They need the same few things going out on a rhythm, without anyone staying late. This is what Social and Website & Search ship every month, spread across the weeks — two lines at $1,000 a month each, sold separately.

• 9 pieces of content a month, a mix of Reels, carousels, and graphic posts, with captions, designed in your brand colours and pulled from that week’s topic — Social
• 4 search articles a month that answer questions your customers actually type into Google, each written long enough to answer it properly — Website & Search
• A monthly report: what shipped, what got read, which pages started ranking

First drafts come back in 1–2 business days. Our team plans the calendar and edits the video; AI handles the volume behind them. Nothing publishes until you say yes.

Where a small budget goes furthest

With one budget and three channels, the order matters more than the split.

Email first. It is the only list you own. A business with 800 past customers and no newsletter is sitting on the cheapest revenue it will ever have, and one email a month is enough to keep it warm. It is also the channel where a send is a send: the list gets it the day you send it, which is not true of anything search does.

Then social, because it is proof. People check your feed after they hear your name, not before. Four posts a week and a couple of short reels a month tell a stranger you are open, busy and normal to deal with. It rarely creates demand on its own for a local service business. It closes the demand other channels create.

Blog last, and never stop. Search is the slowest channel and the only one that keeps working after you stop paying. A post that ranks for a question people ask brings visitors every month for years. It also takes about 90 days to start, which is why owners quit at week six and why the ones who don’t end up with an unfair advantage.

If you can only fund one thing this quarter, fund the one that matches your gap. No list, start with email. No trust, start with social. No inbound at all, start the blog now so it is working by winter.

The twelve-month view

A content calendar is not 52 clever ideas. It is four phases, and each one has a job.

You see the calendar before month one starts, and you can move anything on it. Most owners swap two or three topics a quarter for something happening in the business.

Why most small-business blogs don’t rank

Usually not the writing. Five things break it, and every one of them is fixable.

• The posts are about the business, not about a question. “We’re excited to announce our new location” has no search behind it. “How much does a dental cleaning cost in Toronto” has hundreds of people a month. Write the second one and the first one gets read too.
• They stop. Four posts in one month, then nothing for a year. Google is measuring a site that looks abandoned, and so is the customer who found it. Two posts a month for a year beats twenty in a quarter.
• The post is 300 words when the answer needs 1,200. If someone still has to open two more tabs after reading yours, you didn’t answer the question. Length is not the point; finishing the answer is.
• Nothing links to anything. Twenty posts sitting alone with no links between them and none from the service pages. Internal links are free, take an afternoon, and tell search engines which pages you consider important.
• Nobody ever went back. A 2023 post with 2023 prices loses to a competitor who updated theirs in March. Refreshing an existing post is faster than writing a new one and moves rankings more often.

What actually moves local search rankings →

Questions about content marketing services