Dentist marketing, run every week instead of every quarter.
Sundayable runs marketing for dental practices from $1,000 CAD a month. A dental practice gets found three ways: the map box, the reviews under it, and the pages that answer what a patient is about to type. We run all three, every week.
Search takes about 90 days to move. You see what shipped before that.
Dental marketing for a single practice costs $1,000 CAD a month for done-for-you work, or roughly $2,500 and up at a traditional dental agency before ad spend. The work that fills chairs is the Google Business Profile, a steady flow of reviews, and one page per treatment written in plain numbers. Paid ads run $13.47 a click for “dentist near me” in the US, so they are worth starting only after those three are finished.
What do dental patients actually search for?
They search a treatment or a location, not a practice name. US monthly volume and the going Google Ads rate, pulled from Google Ads in August 2026.
| What the patient types | Searches / month | Cost per ad click | What it means |
|---|---|---|---|
| dentist near me | 1,830,000 | $13.47 | Ready to book, picking from the map box |
| dental implants cost | 165,000 | $16.46 | Researching a $3,000–$6,000 decision |
| teeth whitening near me | 60,500 | $10.69 | Cosmetic, impulsive, price-sensitive |
Read the middle column and the right one together. At $13.47 a click and a realistic booking rate, buying twenty new patients a month through ads is a four-figure line item before you have paid anyone to answer the phone. The map result sitting next to that ad costs nothing per click, which is why the profile and the reviews come first here and the ad budget comes after.
Why do practices with good clinical reputations still lose patients online?
Because the decision is made before anyone reads your site. A patient searches, glances at the top three map results, reads two or three recent reviews, checks whether you take their insurance, and books. Reviews carry most of that weight, and they are read on Google more than anywhere else: in BrightLocal’s 2025 survey of 1,026 US consumers, only 4% said they never read reviews, and 84% named Google as where they read them (Local Consumer Review Survey 2025).
The second leak is the insurance question. A practice loses bookings to the office down the street that lists accepted plans in plain text on a page Google can read. Yours might be in a PDF, or in the head of whoever answers the phone.
The third is compliance nerves. Nobody wants a before-and-after that turns into a complaint, so the practice posts nothing at all. The fix is not bravery, it is an approval step: you see every post before it exists publicly, and you can kill it with one tap.
What does a dental marketing service actually do each month?
Keep the profile current
Primary category, every service listed separately, hours corrected before a long weekend, photos added on a schedule. A profile that stopped moving in 2024 reads as a practice that might have closed.
Ask for reviews, reply to all of them
A request goes out after the appointment through a link your front desk can text in five seconds. Every review gets a reply drafted for you, including the one-star that needs a careful, plain answer.
Write the pages patients search for
One page per treatment, with real numbers where you are willing to publish them, plus the insurance plans you accept in text rather than a PDF. First drafts in 1–2 business days.
Post without booking a shoot
Made from what already happens in the operatory, cut by our team, captioned, and sent for your approval. Nothing publishes on your accounts without your yes.
What does dental marketing cost?
Organic Growth is $1,000 a month: we build and host the website and keep editing it, our team makes the work by hand, sets your brand guidelines and runs the profile, local SEO and review replies, and a person is on your Slack channel. Ads are a separate line at $1,000, and wiring lead follow-up into your CRM is Automation at $1,500 to build.
Ad spend is separate and stays in your account. A dental agency retainer in North America usually starts around $2,500 a month before media, which is the right price for a group running several locations and the wrong one for a single office that mostly needs its listing finished and its reviews moving.
If one line covers you, we say so on the call.
How much should a dental practice spend on marketing?
Practices commonly budget three to five percent of collections, and more in the first two years of a new office. Split it so the free channels are finished before the paid ones start — a Google ad pointing at a thin page and a four-review profile costs you twice.
How long before new patients show up?
The first month is work you can check: the profile completed, the insurance and treatment pages published, every review answered. Search rankings take about 90 days. Ads are the only line built to move a number inside the month, and they are priced separately. If nothing has moved by month three, that is the point to change direction rather than wait longer.
Can you post patient photos?
Only what you have written consent for, and you approve each one before it goes out. Most of what we publish for clinics needs no patient at all: the room, the technology, the staff, the answer to a question people ask at the front desk.
Do you handle Google Ads for dentists?
Ads are the Paid Growth line at $1,000 a month, and we start it after the profile and the landing page can hold the traffic. At $13.47 a click, sending paid patients to a page that does not name your insurance plans is the fastest way to spend a month’s budget on nothing.
We already have a marketing person. Does this still fit?
Often, yes — as production rather than replacement. They keep strategy and the local relationships; we make the posts, pages, replies and email so their week stops being a content shift.
Do we have to sign a long contract?
No. Month to month, and the website we build stays yours.
See your practice next to the three above you.
Book a free consultation. We’ll pull your profile, your reviews and the practices currently ranking above you for your treatments, and go through it with you.
Book a Free ConsultationIf your listing just needs an hour of cleanup, we’ll say that.