A marketing agency for small business, explained in the open.
Sundayable is a small-business marketing agency. Organic Growth — the weekly content, reviews and search work — is $1,000 CAD a month, month to month. What an agency actually does month to month, what it costs, and how to tell a good one from a bad one.
One thing up front: search takes about 90 days to move. You’ll see work shipping every week before that.
Most owners hire an agency for the same reason. They already know what marketing their business needs. They just don’t have the hours to make it, week after week, on top of running the place.
So the question isn’t whether marketing works. It’s what you get for the money, who does the work, and how you keep control of what goes out with your name on it. This page answers those three, then says where we fit.
What a small-business marketing agency does month to month
- Agrees the month’s calendar with you before anything gets made
- Designs the posts, writes the captions and cuts the short video
- Writes blog articles built for search and for AI answer engines
- Keeps your Google Business Profile current and asks customers for reviews
- Builds the landing page and the follow-up email that catch the leads
- Runs ads when there is an offer worth putting money behind
- Sends a monthly report with the numbers, then a call to decide next month
A good month feels boring from your side. Work arrives, you look at it, you approve it, it goes out. The interesting part shows up in the report.
What it costs, and how agencies charge
There are four common billing models, and each one bends the work in a different direction. A monthly retainer buys a set amount of production and is the easiest thing to budget against. Hourly billing sounds fair, then quietly charges you for asking questions. Per-project pricing suits a website build and falls apart on anything ongoing. A percentage of ad spend ties the agency’s income to your ad budget, which is fine right up until someone recommends a bigger budget.
Ours sit on the page. Four lines in CAD, month to month, each bought on its own. The two below are the ones most owners start with; B2B Sales and Automation are priced on the pricing page.
The weekly work: posts, reels, articles, reviews and the search underneath them. Nothing goes out before you approve it.
Google, Meta, TikTok, LinkedIn and ChatGPT ads, made and worked every week. Ad budget is separate and stays in your account, minimum $1,000 a month in spend.
Agency, freelancer, or your first marketing hire
Three real options, and none of them wins every time. Here is the honest version of each.
- A whole skill set for one monthly price: design, writing, video, search
- Nobody goes on vacation and stops your calendar
- You are one of several clients, so response time is a policy, not a favour
- A bad fit costs you a month, not a severance conversation
- Cheapest way to get one thing done very well
- You deal with the person doing the work, which is often the whole point
- One person rarely covers design, video, copy and search at once
- When they get busy or sick, your marketing stops that week
- You end up managing them, and managing is the thing you had no time for
- Someone who learns your business deeply and sits in your meetings
- Salary, payroll taxes, software and a computer, every month, before any work ships
- A junior hire needs direction from someone senior, and that someone is you
- Right call when marketing is the business, not a task on the side
Short version: hire in-house when marketing drives the whole company and you can direct it. Use a freelancer when you need one specific thing made well. Use an agency when the work has to keep coming every week and all you can spare is ten minutes to approve it.
How to tell a good one from a bad one
The price is on the website
“Contact us for pricing” usually means the number depends on how much you look like you can pay. You should know the range before the first call ends.
They show you work before you sign
Ask for something made for your business, not a case-study deck about someone else’s. Judge the work, not the pitch.
They tell you what is slow
Anyone promising page one in 30 days is guessing. Search takes about 90 days to move, and an honest agency says so before you pay.
You can leave
Month-to-month terms keep the work good, because the only thing holding the account is this month’s output.
Where we fit
Sundayable is a done-for-you marketing service for small service businesses. A human team sets the strategy, edits the video and owns the relationship. Sunday, our AI marketer, does the daily production, and it publishes nothing on its own. Everything comes to you first and goes out after you approve it.
First drafts land in 1–2 business days. Content ships weekly. Approving it takes most owners about 10 minutes a week from their phone. Our address is in Toronto, our people are in Ontario and British Columbia, and we work with businesses across Canada and the US.
Questions owners ask before hiring an agency
How much should a small business spend on marketing?
Enough to publish something every week without it eating your evenings. Organic Growth is $1,000 a month in CAD, month to month. On a free consultation we will tell you which line your business actually needs, and if one is enough we’ll say so.
How long until it works?
Ads are the one line designed to move a number inside the month. Content, reviews and search take about 90 days, so what the first month gives you is work you can see: the posts, the reels, the articles and the review replies that shipped, week by week.
Do I have to sign a long contract?
No. Everything runs month to month. Paid Growth has no setup fee. B2B Sales carries a $2,000 setup, because the sending domain warms for three weeks before a single email goes out, and Automation is $1,500 to build before it becomes $500 a month. If a month of work is not worth the price, you stop.
Who actually does the work?
A human team plus Sunday, our AI marketer. People handle strategy, taste, video editing and your account. Sunday handles production volume. Nothing publishes or sends without your approval.
We already have someone posting for us. Is that enough?
Sometimes it is, and we will say so. Posting keeps a business visible. It does not on its own fix a website nobody finds, reviews nobody asks for, or leads nobody follows up. Those are the gaps we usually get hired to close.
See a month of work before you pay for one.
Book a free consultation and we’ll bring sample content made for your business, plus the plan we’d actually put you on.
Book a Free ConsultationIf one line is enough, we’ll say so.